ipg 2024 winning campaign pitch

Role:

Art Direction, UX, Product Design

How can we leverage Gen AI to help others Visualize healthier versions of themselves?

In this Campaign Pitch, I led our team to develop an end to end experience that brings forth encouragement for patients to take charge of their open health - using a different version of themselves. Nobody wants to be told what to do, but when that sentiment comes from your future self, it’s all the more powerful and urgent.

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